It used to be that there was a seemingly unstoppable press juggernaut in favour of Deron Beal’s freecycle network. Somehow the thousands of moderators would generate enough press to keep a big smile on Deron’s face. However now the their is a measurable change. Whether you count it in tweets, blog posts or serious journalism right now that juggernaut has found itself wanting with serious signs of it running out of steam. The alternative networks have, perhaps sparked by the Freegle breakout, found their voice. Thus collectively the are a clear match for the headlines. Will this trend continue?